Jakarta, June 17, 2025 – PT Pupuk Indonesia (Persero) has once again been listed in the 2025 Fortune Southeast Asia 500 (FSEA500), which features the 500 largest companies in Southeast Asia based on their 2024 fiscal year revenues. In the latest ranking, Pupuk Indonesia climbed to the 69th position, up from 71st the previous year. In 2024, Pupuk Indonesia recorded audited total revenues of IDR 81.6 trillion.

Pupuk Indonesia's Vice President of Corporate Communications, Cindy Sistyarani, stated that being selected for this list not only reflects the company’s scale in terms of revenue but also serves as a key indicator of public trust in the company’s ability to consistently and responsibly maintain strong business fundamentals. This recognition further solidifies Pupuk Indonesia’s position as a strategic state-owned enterprise (SOE) that is adaptive, efficient, and globally competitive.

“This achievement demonstrates our consistency in strengthening the company’s fundamentals through efficiency, technological innovation, and a focus on farmer welfare. We continue to balance business performance with our strategic mandate as an SOE contributing to national food self-sufficiency,” said Cindy on Tuesday (June 17, 2025).

Cindy noted that Pupuk Indonesia has consistently pursued the strengthening of its business processes through technology-driven approaches. On the production side, the company continues to expand the application of Industry 4.0 technologies, such as the integration of big data systems and the Internet of Things (IoT), to enhance operational control accuracy and production efficiency. Currently, over 32,000 sensors have been installed across 48 of Pupuk Indonesia’s production facilities to support real-time monitoring.

According to Cindy, one of Pupuk Indonesia’s key efficiency initiatives is the gradual revitalization of its production facilities, including the construction of the Pusri III-B plant, which will replace older, high-energy-consuming plants. The new plant is projected to reduce gas consumption from 32 MMBTU/ton to 21.7 MMBTU/ton, with the potential for cost savings of up to IDR 1.5 trillion per year. This energy efficiency effort is part of the company’s ongoing commitment to enhancing competitiveness and productivity in the national fertilizer industry.

“Efficiency is not just about saving costs—it’s about creating smarter, measurable, and sustainable work processes. Initiatives such as plant revitalization and technology integration are the foundation of our efforts to build a more adaptive and competitive company,” Cindy explained.

On the distribution side, Cindy said Pupuk Indonesia continues to enhance digitalization, notably through the i-Pubers platform to ensure effective and accountable distribution of subsidized fertilizers. Currently, i-Pubers is used at more than 26,000 official kiosks throughout Indonesia and plays a crucial role in ensuring accurate and monitored fertilizer distribution.

Furthermore, Cindy stated that as part of its long-term strategy, Pupuk Indonesia is also developing its business portfolio through diversification. In the downstream sector, the company is building Indonesia’s first soda ash plant through Pupuk Kalimantan Timur, with a capacity of 300,000 tons per year. This initiative aims to support the domestic supply of key raw materials for several industries such as glass, paper, detergents, and textiles.

Pupuk Indonesia is also undertaking clean energy projects, such as green ammonia production through Petrokimia Gresik and the Green Ammonia Initiative from Aceh (GAIA) at Pupuk Iskandar Muda, to support the transition toward environmentally friendly industries. Meanwhile, the development of a fertilizer industrial zone in Fakfak, West Papua, is intended to strengthen fertilizer distribution in eastern Indonesia and establish a new, sustainable economic growth center.

“We believe that comprehensive transformation—whether operational, digital, or business development—is the key to creating long-term added value. Pupuk Indonesia’s inclusion in this list reaffirms the strategic direction of the company, rooted in good governance, operational efficiency, and a strong commitment to farmers. We will continue to uphold our commitment to ensure accurate, equitable, and sustainable fertilizer access throughout Indonesia,” Cindy concluded.